Busy all week but still short at the end of the month? Let’s find where it’s slipping.
Business diagnostics, bookkeeping and copywriting for service companies. We trace missed calls, stalled quotes and dropped handoffs back to the real cause, then help you fix it.
Sound familiar?
These are the signs your business is running on you instead of on a system.
- The phone rings, but too many calls never turn into jobs
- Quotes go out and then sit for days
- Revenue is coming in, yet something feels off
- Nothing moves unless you move it
- New marketing or new software didn’t fix it
- Your numbers? You’d rather not look
The problem you see usually isn’t the problem
What looks like the problem is often just a symptom. A slow month gets blamed on marketing, so you buy more ads. You can’t get a clear view of your business, so you try new software. Sometimes that can be the right call.
Often, though, the real break is somewhere else:
- A call that rings out at lunch and never gets returned
- A quote that sits for four days
- A handoff between the office and the crew that nobody owns
We help you find exactly what’s driving the trouble. Then, if spending is needed at all, you can aim it where it will actually make a difference.
If it only works because of you, it doesn’t work.
What we do differently
- The whole business gets a look: calls, quotes, crews, the office and the numbers
- Cause first, then the fix
- Past the P&L, because a report tells you what happened, not why
- Your customers’ words, not industry buzzwords, when it comes to marketing
Real client result
One client was bringing in over a million dollars a year. On the surface, the business looked like a success. In reality, they were losing money every single month and had no idea why.
Two culprits: employees being paid more than they were generating in revenue, and inventory so disorganized that they kept reordering stock already sitting on the shelf.
“Revenue looks great until you subtract what it actually cost you to earn it.”
How we help
You want to grow, but not faster than your foundation can handle. We help you find the weak spots and strengthen them, so you’re better prepared for the busy seasons and the slow ones.
Business Diagnostics
Find what’s actually behind the slow months, lost calls or stalled quotes. Choose a Focused Diagnostic of one area or a Full Diagnostic of the whole business. See diagnostics
Bookkeeping
Clean, current books organized around what you want to track, so you know what each job really earns. See bookkeeping
Copywriting & Messaging
Website and marketing words that sound like you and speak to the customers you want. See copywriting
Don’t know if your messaging is unique to you?
Is your website actually selling? Answer nine questions in about ten minutes and see whether your site gives customers a real reason to call you.
Below the Surface newsletter, twice a month: one problem, traced to its cause. Subscribe free